Minggu, 17 Juli 2011

Harry Potter' finale shatters weekend record


Harry Potter and the Deathly Hallows, Part 2, the eighth adaptation of the J.K. Rowling fantasy book series, opened to $168.6 million, according to studio estimates from box office trackers Hollywood.com.
The debut eclipses The Dark Knight, which opened to $158 million in 2008 and went on to collect $533 million, the third highest-grossing film on record. Analysts say that record could be in jeopardy, though Titanic's $601 million and Avatar's $761 million record grosses benefited from slow winter competition and may be out of reach.
Still, no one is doubting Potter's power.
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"It's truly hard to guess where this will end up," says Tim Briody of boxofficeprophets.com. "This is truly the biggest film event in many, many years."
Hallows was a record-breaker out of the gate. By Friday, the movie had done $92.1 million, shattering the previous mark of $72.7 million set in 2009 by The Twilight Saga: New Moon.
Other records followed. The film set new highs for biggest midnight screening ($43.5 million) and biggest IMAX film ($15.5 million), according to hollywood.com.
According to Box Office Mojo, one out of every four movie tickets sold this weekend was to Potter. Final estimates are due Monday.
The film marks a fitting farewell to a series that has become the highest-grossing franchise of all time. The movies have done $2.1 billion in North America alone and average $263 million.
Critics have been as supportive as fans. Hallows earned a thumbs-up from 97% of the nation's critics, according to survey site rottentomatoes.com, the highest for an entry in the series. Another 93% of fans gave the movie a thumbs-up, according to the site.
Glowing critical and fan reaction "will bring out almost anyone who had even a casual interest in the books and movies," Briody says.
That didn't leave much room for other films. Transformers: Dark of the Moon fell 55% from its debut to take second place and $21.3 million. The film, which has done $302.8 million, becomes the first to surpass $300 million this year.
The comedy Horrible Bosses was third with $17.6 million, followed by the Kevin Jamescomedy Zookeeper with $12.3 million. Cars 2 rounded out the top 5 with $8.3 million, lifting its total to $165.3 million.
The only other newcomer, the Disney cartoon Winnie the Pooh, was sixth with $8 million, about $2 million below projections.
Hallows' colossal opening pushed summer ticket sales ahead of 2010's by 1% for the year, however, the year remains 7% behind 2010 in revenues, 9% in attendance

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